Business plan
Which of our criteria should an applicant be most
concerned about?
The most important thing is that you pay attention to the development of your business plan. Please see the following:
A Clear Structure of the
business plan prevents confusion and facilitates a quick response. If there is no clarity it can
become more difficult to filter out key information. Because of this, the
business plan should be limited to only what is essential.
A team description should demonstrate that the founder and the team are
competent and well-qualified. We don't invest in an idea, but
rather the team that can execute that idea. Professional and commercial
knowledge should be the underlining principle of the founding team. Additional
competencies in the areas of development, production, marketing, distribution,
human resources, and finance are advantageous. It should also be mentioned if
you have an existing support network.
A clearly defined description of the technology and business
model is vital to evaluating the potential of your business idea. What development has the technology
or product gone through? Is it ready for the market or what timeframe do you
expect it to be?
Your business idea only
offers a marketable customer experience if it is unique among the
competing products already available on the market. You should illustrate
exactly why your offered product provides a clearly recognizable advantage to
the customer.
A well-defined Unique-Selling proposition should always be included with your business plan.
An analysis of the market
and competition
assists in determining whether your business idea has a large/growing market
with attractive established margins.
A precise plan for market
development
is also central to the evaluation process. An exact description of the target
group should be included in this plane; how the product should be introduced to
the market, how you intend to deliver the product to the product, as well as
the marketing measures that are currently in the pipeline. The estimation of
profit is derived from the market development and is the basis for fiscal
planning.
Realistic planning of revenue and costs help
estimate the required capital accurately and reduce the risk of complications
due to inability to achieve planned milestones. Nearly all of the information
provided in your business plan will have an effect on how our relationship is
structured. Pay special attention that your profit forecast is plausible and,
if possible, is backed up by hard numbers. Forecasts developed from
gut-feelings are often unhelpful.
Opportunities and risks should also be highlighted in the business
plan. This shows us that you have thoroughly thought out your submitted
business plan. It also helps, as stated previously, us work together to
decrease potential risk.
The most important thing is that you pay attention to the development of your business plan. Please see the following:
A Clear Structure of the
business plan prevents confusion and facilitates a quick response. If there is no clarity it can
become more difficult to filter out key information. Because of this, the
business plan should be limited to only what is essential.
A team description should demonstrate that the founder and the team are
competent and well-qualified. We don't invest in an idea, but
rather the team that can execute that idea. Professional and commercial
knowledge should be the underlining principle of the founding team. Additional
competencies in the areas of development, production, marketing, distribution,
human resources, and finance are advantageous. It should also be mentioned if
you have an existing support network.
A clearly defined description of the technology and business
model is vital to evaluating the potential of your business idea. What development has the technology
or product gone through? Is it ready for the market or what timeframe do you
expect it to be?
Your business idea only
offers a marketable customer experience if it is unique among the
competing products already available on the market. You should illustrate
exactly why your offered product provides a clearly recognizable advantage to
the customer. A well-defined Unique-Selling proposition should always be included with your business plan.
An analysis of the market
and competition
assists in determining whether your business idea has a large/growing market
with attractive established margins.
A precise plan for market
development
is also central to the evaluation process. An exact description of the target
group should be included in this plane; how the product should be introduced to
the market, how you intend to deliver the product to the product, as well as
the marketing measures that are currently in the pipeline. The estimation of
profit is derived from the market development and is the basis for fiscal
planning.
Realistic planning of revenue and costs help
estimate the required capital accurately and reduce the risk of complications
due to inability to achieve planned milestones. Nearly all of the information
provided in your business plan will have an effect on how our relationship is
structured. Pay special attention that your profit forecast is plausible and,
if possible, is backed up by hard numbers. Forecasts developed from
gut-feelings are often unhelpful.
Opportunities and risks should also be highlighted in the business
plan. This shows us that you have thoroughly thought out your submitted
business plan. It also helps, as stated previously, us work together to
decrease potential risk.